Should We Give Away Medications for Free?
Cost has been one of pharma's key adherence tactics. But what would happen if we gave away medications for free?
Five Ways to Improve Patient Adherence with HealthPrize
Campaigns to patients and healthcare providers alike are carefully designed to increase the number of prescriptions being written for our medications. But what happens after that first prescription?
Is It Time for an mHealth App Upgrade?
Getting patients to engage with your mHealth app is hard, especially when you’re competing against 165,000 other health-related apps on the marketplace.
The Real Story Behind Medication Nonadherence: A Comedy
Watch this video from HealthPrize Technologies and get a look behind the scenes into one family’s (not so) serious conversation about adherence.
Tom Kottler, CEO of HealthPrize Technologies, Named a 50+ Innovation Leader
Tom Kottler, CEO of HealthPrize Technologies, was announced today as one of the healthcare industry’s 50+ Innovation Leaders, an AARP initiative administered by MedCity News to recognize entrepreneurs, companies and ideas behind innovative new products and services for Americans aged 50 and older.
Unlocking the Power of Patient Loyalty for Pharmaceutical Marketers
In the results-driven world of pharmaceutical marketing, patient loyalty can be a worthwhile investment of time and budget.