The HealthPrize platform was designed to keep patients on track over the long term by using principles of gamification and behavioral economics to improve adherence. Here are just five ways to solve the thorny nonadherence issue with HealthPrize.
1. Clearly define goals.
Improving medication adherence is a lofty goal, and the best way to achieve it is to establish incremental steps along the way. HealthPrize’s team of product experts works with our partners from day one to develop a program with a clear definition of success, metrics to carefully track progress, and a thorough plan to reach the ultimate objective of better adherence.
2. Treat patients like people first.
Above all, patients are people, and HealthPrize treats them that way. We create positive and enriching experiences for patients, shifting the discussion away from the negative aspects of their disease toward a focus on developing healthy habits. Regular, timely prescription refills are just one way that patients can take control of their health, and HealthPrize helps them explore all their options for becoming a healthier person.
3. Create rewarding digital experiences.
Humans are notoriously bad at choosing long-term gain over short-term gratification, so HealthPrize provides immediate rewards designed to turn health into a habit. Patients on our platform accumulate points for engaging in healthy actions, including refilling prescriptions, and can then redeem those points for real-world prizes like gift cards or charity donations. Incentives like this make it easier for patients to choose health in the future by earning rewards in the present.
4. Give patients more than one reason to engage.
Every person has unique reasons for nonadherence, which means a successful adherence initiative needs to offer several means of enticing patient engagement. HealthPrize offers regular reminders, gamification mechanics, educational quizzes, monetary rewards, and more, a potent combination that helps practically every kind of patient become more adherent.
5. Use strategies proven to work to improve patient adherence
There’s no need to reinvent the wheel to improve patient adherence. The tactics of gamification and the principles of behavioral economics have proven effective through innumerable tests and trials, and these form the foundation of the HealthPrize platform.
Bonus: Measure ongoing success.
When you partner with HealthPrize, there’s no need to wonder if your adherence initiative is working. Our platform verifies patients’ prescriptions in addition to capturing daily data about what they’re doing in the application. We can even help with reporting, analyzing, and presenting information on the platform’s ROI.
There are dozens of ways to improve patient adherence, and HealthPrize collects the most effective tactics into a single platform. Join the growing number of pharma marketers who are making the most of every prescription by tackling nonadherence with HealthPrize.