The Consumer Health Engagement Platform for People with Chronic Conditions

About HealthPrize

We’re on a mission to enable people with chronic conditions to improve their health outcomes

HealthPrize’s approach to behavior change is the result of more than a decade of experience delivering consumer health engagement programs for life science companies across the globe

Our story

We were founded on the passionate belief that consumer marketing combined with health education and behavior change can significantly help people facing lifelong chronic conditions develop positive habits and routines that support improved health and lower cost of care.

Over the past decade, HealthPrize programs have enabled over a million people to better understand their disease and treatment plan, communicate more effectively with their healthcare practitioners, and take their medications on time and as prescribed.

Backed by science and built for engagement, our programs combines behavioral economics, education and gamification to create an enjoyable digital health experience proven to inspire health outcomes that last. Our program members engage daily with brief and fun education, activities and motivational features that enable them to adopt simple strategies to self-manage their care and win the best prize of all – their health!

“This program has not only helped me to take my medications right, but it has also done wonders for my morale. I was pretty down about having diabetes, but through your program I have found that I’m not alone in the way I feel.”

Why HealthPrize

A range of complex human emotions — including denial, frustration, fear, anger, and depression — often accompany a diagnosis of a chronic disease. These emotions provide an important barrier that must be overcome if a person is to become his or her own best advocate during the treatment journey.

For health professionals tasked with making large-scale impact on health outcomes, this means thinking like a behavioralist and acting like an evangelist.

As we have learned over the past decade in billions of interactions, both the medium and the message are essential to supporting improved outcomes. HealthPrize is designed to create consistent engagement with program members using the proven tactics of behavioral economics and gamification as the ongoing mechanism by which we promote the positive benefits of their care and treatment plan through iterative, targeted health education.

This world-class engagement and education experience enables our program members to develop the routines and habits they need to take control of their treatment plan and support improved health outcomes.

“I’m not involved with any other program like yours. HealthPrize ensure I take my meds and reminds me to focus on proper eating and exercise. Your program motivates me to do better with my health.”

Our Five-pillar Approach

Programs are designed to inform and inspire healthy behavior changes in people, such as a better understanding of their disease and treatment plan, more effective communication with their healthcare practitioners, and improved adherence to their medication regimen.

Programs are tailored to each reported medical condition, and digital interventions are targeted and focused, using unique problem-solving techniques.

Proven behavioral economics tactics drive repeat actions and ensure program satisfaction, which is essential for habit formation and ongoing motivation. These extrinsic motivators are essential to help people start the process of changing their health behaviors.

Educational content is engaging on an ongoing basis to encourage patients to keep returning long enough to internalize the educational messages and develop the intrinsic motivation necessary to maintain long-term behavior change.

Novel interactive techniques are utilized to keep people interested and engaged so they come back consistently. Building and maintaining ongoing program engagement is essential to helping people develop good habits that last.

“I have an appointment with my doctor next week and I plan to discuss with her how HealthPrize keeps me accountable for taking my medication and aware of other ways to help with my overactive bladder issues.”

Management Team

We deliver best-in-class results because we’re committed to building a best-in-class team of life science experts, health and behavioral change educators, engineers and user experience experts, all focused on developing a platform that makes it easier to form and keep healthy habits.

Katrina Firlik, MD
Chief Medical Officer
Co-founder
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John Ragland
Co-Founder, Senior Vice President Payer and Provider Programs
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Jim Farrell
Co-President and CTO
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Christine Cianni Mayer
Co-President and COO
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Board of Directors

W. Robert Dahl
Previously Co-founder and Chief Operating Officer of investment company Arrowhawk Capital Partners, and the VP of Strategic Business Development and Vice Chairman of the Board of Directors of Golden Pond Healthcare, Inc.
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Mark DiSalvo
President and CEO of Semaphore
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Hensley Evans
Principal at ZS Associates
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Michael Griffith
Chief Executive Officer, Amplity Health
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Doug Poling
Previously General Counsel, Chief Administrative Officer and Executive Vice President, AIG Financial Products Corp.
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Kevin Jones
Board Observer
Co-founder and CEO of Ambio Health
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Board of Advisors

Michael Lewis, CFA
Management consultant providing strategic and financial advice to healthcare companies and healthcare investment firms; former Head of Strategy and Business Development at Prodigy Health, a $600M Aetna subsidiary

Steven Lindseth
Senior advisor at Triple Tree Capital Partners; Board member of Imagescan, Explorys, and The Human Fund; advisor to the Cleveland Clinic Foundation and Partners Health
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James Kalustian
Recent past Chairman of the Ambassadors Group, a socially conscious student education travel company; previously acted as Chief Operating Officer of RxAnte (acquired by Millenium Labs
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Gabe Zichermann
Expert and public speaker on the subject of gamification, user engagement and behavioral design and co-founder of the behavior change software startup, Onward.
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