[ eBook ]
The Gamification Playbook for Pharmaceutical Marketers
[ perspective ]
Every Habit Needs a Hook: How Behavioral Economics Can Improve Adherence
Launch your program to engage verified patients
Impact patient behavior with our proven approach
Measure and report results to establish ROI
Average increase in total Rx refills for all platform users
Time users spend every month engaging with platform content
Average reduction in gap days (days with no medication)
“At first it was about points, but now it’s so educational that I look forward to reading the daily tips and the quizzes. It keeps me so updated and aware of what’s up with my disease and how it does and could affect my life. I start my day not only taking my medication but opening up the reminder to do so and seeing what’s up for the day!”
Cost has been one of pharma’s key adherence tactics. But what would happen if we gave away medications for free?
Learn how HealthPrize’s client services team partners with brand marketers to launch digital adherence programs that deliver measurable results.