HealthPrize creates direct-to-patient medication adherence programs for branded therapeutics
The leading adherence platform for branded therapeutics
HealthPrize has launched and led nearly 40 branded adherence programs for therapies to treat asthma, cardiovascular disease, COPD, diabetes, HIV, hyperlipidemia, rheumatoid arthritis and a range of other chronic diseases. These programs activate and engage patients every day, giving them the structured support needed to develop the long-term habits of good adherence.
Purpose-built for Pharma
All HealthPrize programs are built for the unique requirements of the pharmaceutical industry
Proven to Work
HealthPrize programs consistently deliver 52% mean lifts in adherence
Fully Secure
All HealthPrize programs and data are HIPAA compliant and HITRUST certified
An approach to behavior change based on science
HealthPrize programs use gamification, behavioral economics and loyalty marketing best practices to address the leading behavioral causes of nonadherence
Gamification
Game mechanics like streaks, leaderboards and competitions engage patients and keep them returning to the platform
Behavioral Economics
Concepts like loss aversion, optimism bias, fear of regret and reward substitution motivate patients to take action
Loyalty Marketing
The platform enables you to deliver targeted messaging, reward product use and capture insights from verified patients
Industry-proven to improve patient adherence
HealthPrize programs deliver immediate and sustained lifts in patient adherence across drugs, diseases, demographics and dosages
46%
Topical Acne Medication
A program for a leading branded topical acne medication improved adherence by 46%
57%
Injectable Diabetes Medication
A leading branded injectable diabetes medication improved adherence by 57%
58%
Inhaled COPD Medication
A COPD inhaled medication experienced a 58% lift in a difficult to engage patient population
66%
Oral Hypertension Medication
Enrolled members’ adherence to an oral hypertension medication improved by 66%
Contact us to learn more about the data behind these programs or read our case studies.
Watch this 90-second video about the HealthPrize approach
Direct-to-patient medication adherence programs for branded therapeutics