HealthPrize is the digital health leader in patient engagement and medication adherence solutions. Our customizable platform combines incentives, behavioral economics and education to motivate patients to take charge of their own health and wellness. Our successes in navigating the complexities of healthcare to implement innovative solutions are unparalleled. HealthPrize embodies the convergence of key trends in healthcare: the rapid implementation of digital health, the imperative to lower costs and improve outcomes, and the leveraging of rewards to prompt and sustain healthy behaviors. Luckily, improving medication adherence represents a win-win for all constituencies: patients, their providers, insurers, employers, pharma, pharmacies, and PBMs. Every Body Wins!™

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Medication non-adherence is finally receiving the attention it deserves as a leading cause of poor clinical outcomes and increased healthcare costs across the globe. It’s a primary healthy behavior that all industry stakeholders are now promoting. We’ve been leading the way in illuminating these key insights:

Forgetfulness and cost are not the only—and for most patients, not the primary—driver of the problem. Non-adherence is fundamentally a value problem.

This value problem derives from our natural human “present bias” or preference for short-term rewards. Chronic medications offer only long-term rewards and are often accompanied by immediate annoyances, making adherence a serious psychological challenge. Overcoming this psychological hurdle requires turning adherence into a positive experience via immediate rewards and pleasant interactions worth looking forward to, and by treating patients like people.

Every Body Wins™ with improved adherence. Enjoy our white papers to gain further insight into the medication adherence problem and our views on how to address it.


The HealthPrize digital platform motivates patients and improves medication adherence via a unique combination of education and rewards in an engaging and entertaining experience. In the process, it also gathers a wealth of valuable information: accurate prescription-history data and market research on patients verified to be on therapy.

HealthPrize pioneered this approach and is backed by multiple issued patents. We continue to be the leading solution for motivating patient engagement and increased  medication adherence [see our Cases]. Leveraging insights from behavioral economics, the power of incentives, and the influence of gamification since 2009, the platform is proven to work across therapeutic areas and demographic groups.
The HealthPrize platform is purpose-built to the strict requirements of big Pharma. We continue to break new ground in gaining regulatory approval by leading companies in the pharmaceutical industry. We have implemented our innovative digital platform within rigorous guidelines and incorporating brand requirements in a cost effective and time efficient manner, while delivering a high-quality and engaging user experience, which generates superior results.

Enjoy our white papers to gain further insight into the medication adherence problem and our views on how to address it.


HealthPrize has a proven track record in engaging patients and motivating them to adhere to their prescription medications. The following case studies illustrate highlights across conditions and demographic groups.

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White Papers

  • HealthPrize Announces Series B Financing

    June 24, 2016
    Existing and new investors include Mansa Capital, seasoned healthcare investors Robert Dahl and Trygve Mikkelsen, and former pharma execs Anthony Wild and Richard DeSchutter.
  • HP and BI Launch RespiPoints™ Program

    June 09, 2016
    HealthPrize and Boehringer Ingelheim have announced the launch of a new patient education, engagement and rewards program for people treating their COPD with SPIRIVA® RESPIMAT®
  • HP Shows 99% Reduction in Gap Days

    April 19, 2016
    HealthPrize Technologies reports significant success in improving medication adherence for patients taking a branded cholesterol-lowering medication while enrolled in its digital ...
  • Mylan MyFreshStart™ Powered by HP

    November 23, 2015
    Mylan EPD in Canada today announced the launch of MyFreshStart™ an innovative, digital medication adherence and engagement program for patients taking MAVIK®
  • HealthPrize-Aprima EHR Partnership

    October 02, 2015
    Collaboration will integrate HealthPrize medication adherence and patient engagement platform into Aprima EHR patient portal.
  • HP-West: Self-Reporting & Barcoding

    September 16, 2015
    Self-reporting and barcoding capabilities are now operational as part of a four-phase connected health collaboration between HealthPrize & West Pharma.

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HealthPrize Technologies
20 Marshall Street, Second Floor
Norwalk, CT 06854
Phone: (203) 957 - 3400

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Tom Kottler

Chief Executive Officer and Co-Founder

HealthPrize is the fourth start-up venture that Tom has founded or been associated with as part of the initial management team. His first start-up, MedAptus, a healthcare IT company in Boston, is still going strong 12 years later. Celadon Science, now Advanced BioHealing (acquired by Shire in May 2011


for $750M),develops cell-based wound care technology licensed from the cell biology department at the Harvard Medical School. VeinAid develops non-invasive technology to treat varicose veins, based on patents with Tom as a named inventor. Prior to his entrepreneurial career, Tom was on the management team of a mid-sized CRO (contract research organization) that conducted trials for pharmaceutical companies. He helped manage the growth and sale of that company to a Fortune 500 company, for one of the highest multiples ever paid for a privately held CRO.  Prior to that, Tom practiced law for nine years in Chicago and Connecticut, doing litigation and corporate law.  He received his undergraduate degree from Middlebury and his law degree from the George Washington University.  He is on the organizing committee of the Connecticut Challenge, a non-profit that supports cancer survivor clinics across the state of Connecticut. Tom is a member of the HealthPrize Board of Directors.

Katrina Firlik, MD

Chief Medical Officer and Co-Founder

Prior to founding HealthPrize Technologies, Katrina was a neurosurgeon in private practice at Greenwich Hospital in Greenwich, CT, and on the clinical faculty at Yale University School of Medicine. In addition to her scientific publications, Katrina is the author of Another Day in the Frontal Lobe:


A Brain Surgeon Exposes Life on the Inside, published by Random House and reviewed by The New York Times, The Los Angeles Times, and O Magazine. She has appeared on CNN, Fox, and MSNBC as a commentator on a variety of medical issues. She is also an inventor of a brain stimulation device designed to enhance recovery after stroke. Katrina completed her undergraduate studies at Cornell University with a major in cultural anthropology. She attended medical school at Case Western Reserve University, and did her neurosurgery residency at the University of Pittsburgh, one of the largest neurosurgery centers in the country, where she was the first woman accepted to the program. Katrina also completed a specialty fellowship in epilepsy surgery at Yale University. She is a member of the HealthPrize Board of Directors.

John Ragland

Chief Product Officer & Head of Client Services

John has 24 years of experience in creating new businesses within online media and consumer package goods. He is the founder of Contagion, an interactive marketing and development firm. button_work_here

In 1998, John founded online media company, mysportsguru.com, which was voted Best of the Web by Forbes, Yahoo Internet Life, and USA Today. Mysportsguru became the authority on sports instruction and community and was later acquired by The Active Network. He is the co-founder of Greenfield Healthy Foods, makers of fat free snacks, which was acquired by Campbell Soup Company. John is the co-founder of the Connecticut Challenge, a nonprofit organization that funds programs to improve the quality of lives of cancer survivors. He received his BS degree in marketing from Pepperdine University.

David Rector

Chief Financial Officer

David has over 20 years of experience in corporate finance. His career has spanned multiple industries including vision care, media, and automotive. He started his career at Ford Motor Company working in manufacturing, parts and service, product development, and North American profit


consolidation. When the Sarbanes-Oxley Act was enacted in 2002, David became a Certified Internal Auditor and managed internal audit in North America and Europe. After thirteen years with Ford Motor Company, he moved into the media industry with The Nielsen Company where he developed the Corporate Audit Staff group, drove ROI measurement and improvement from capital spending, and was the Finance leader for the Global Digital division. For the past two years, prior to joining HealthPrize, David worked in the vision care industry as CFO of a private equity-owned alliance for independent optometrists. David received his BS in Business Management from Boston College and his Master’s in Business Administration from the Wharton School at the University of Pennsylvania.

J.R. Hermann

Vice President, Sales

Responsible for Sales and Commercial Operations at HealthPrize, J.R. brings 20 years of experience leading high producing teams and building value with customers across commercial life sciences. This includes field-based sales and training roles at Janssen where he worked in a


variety of therapeutic areas, including CNS, GI, Dermatology and Anti-infectives. Following Janssen, he spent over ten years with IMS Health building and leading teams driving growth with Global Key Accounts. In this capacity, he was responsible for business in 40+ countries with an offering portfolio that included information products, client support, managed services, technology solutions and management consulting. J.R. then refined his focus on technology and digital marketing services by leading the U.S. geographic expansion of Anthill Agency, a specialized digital communications agency, and Agnitio, a provider of multi-channel marketing software solutions. He was responsible for general and commercial management of the Americas Region including offices in the U.S., Brazil, and Mexico. J.R. earned a BSc in Business Administration from the University of Illinois and his MBA from the Kelley School at Indiana University.

Doug Fulcher

VP Technology

Doug is responsible for overseeing the company’s technology roadmap as well as managing the service architecture, development and operations. He has over 25 years of experience developing software and managing large teams to deliver highly secured eCommerce systems,


Content Management Systems and Enterprise Business applications. Before joining HealthPrize, Doug has held key roles in architecture, development, management and operational support of Internet based technology projects for Insurance, Banking, Retail, Consumer Marketing and Internet start-up companies. Doug has a passion for technology and believes in keeping it simple. He supports open development models that stimulate communication, creativity and innovation. He received a BA in Economics from the University of Connecticut.

Wei Gao

Chief Data Scientist

Wei has 12 years experience in data science and 22 years of experience in software development. He built a data analytics system as well as a backend application system for two start-up companies before he joined HealthPrize Technologies.


He was an Assistant Professor of Information and Communications Systems at Fordham University. He received his Ph.D in Management Information Systems from the University of Arizona.

Antonio Martins

Creative Director

Antonio is a creative director with extensive experience in interactive design and marketing. He's worked in the industry for 15 years, having participated in the rise of an interactive and increasingly social web. He's done work for global brands including Citigroup, IBM, Pfizer,


Piaggio and more. He worked in Taiwan at Direction Design Group, building global brands for some of the nation's largest corporations. He worked with TAITRA (Taiwan External Trade Development Council) on multiple occasions, advocating the effectiveness of thoughtful design, branding and marketing beyond the local market. Back in the US, Antonio continued this emphasis. He designed a wide variety of websites and mobile apps with an emphasis on usability and focused messaging all while maintaining a strong aesthetic appeal. Most recently, he was design director at York & Chapel. There he identified and addressed inefficiencies, improved client communication and fostered a more creative environment. Antonio holds a BS in Graphic Design from Southern Connecticut State University.

Rad Geller

Product Manager

Rad brings to HealthPrize more than 18 years of software development experience. He started his career as a Software Engineer focusing on user interface development and then transitioned into Project and Product Management, so that he could have more impact on product evolution and


streamlining user experiences. His prior roles covered a variety of application types, such as retail desktop apps like pcAnywhere at Symantec Corporation, enterprise identity management software at a start-up that got acquired by Oracle Corporation, global consumer mobile apps at eBay, and online games that incentivize people to support charities at Something Software, Inc. Rad holds a BS degree in Computer Science from NYU Polytechnic School of Engineering.

Kate McGreevy

Director of Content

Kate comes to HealthPrize with more than 15 years of medical writing, copyediting, and proofreading experience primarily in the healthcare industry. She has held various roles overseeing the development and production of medical content at companies such as Kaplan Medical, Impact


Communications, and Stryker Orthopaedics. She holds a master’s degree in literature and still secretly hopes to write the Great American Novel someday.