The patient experience and adherence platform
Engage, educate and motivate people with chronic diseases to start and stay on their prescribed medications
HealthPrize enables pharmaceutical marketers to develop powerful adherence programs that engage, educate and motivate patients to start and stay on their prescribed medications
Fast to Implement
Launch a branded engagement, education and adherence program in just a few months
Proven to Work
Support improved outcomes and generate revenue by boosting patient adherence
Built for the Life Sciences
Built to comply with the strictest requirements of the life sciences industry
We use concepts from gamification, behavioral economics and loyalty marketing to help patients develop positive, habitual relationships with their medications
Gamification
Game mechanics like streaks, leaderboards and competitions engage patients and keep them returning to the platform
Behavioral Economics
Concepts like loss aversion, optimism bias, fear of regret and reward substitution motivate patients to take action
Loyalty Marketing
The platform enables you to deliver targeted messaging, reward product use and capture insights from verified patients
Our programs deliver industry-leading lifts in adherence across a broad range of drugs, diseases, demographics and delivery methods
53%
Injectable Diabetes Medication
A leading branded injectable diabetes medication improved adherence by 53%
58%
Inhaled COPD Medication
A COPD inhaled medication experienced a 58% lift in a difficult to engage patient population
66%
Oral Hypertension Medication
Enrolled members’ adherence to an oral hypertension medication improved by 66%
46%
Topical Acne Medication
A program for a leading branded topical acne medication improved adherence by 46%
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News and Insights
News, insights and original research from HealthPrize
HealthPrize Launches Drive, a New Product to Simplify and Optimize Development of Adherence Programs for Pharmaceutical Brands
Programs built with Drive apply HealthPrize’s proven approach of gamification, behavioral economics and loyalty marketing to boost patient adherence to their medications for chronic disease.
Discover Untapped Pharmaceutical Adherence Revenue Opportunities
Adherence revenue opportunities and growth potential analysis for 21 large pharmaceutical companies from improved medication adherence and the “pharmaceutical triple aim”.
When an 80% Target Adherence Rate Just Isn’t Adherent Enough
While many of us still rely on 80% adherence as a standard, target adherence rates are not always one-size-fits-all. Marketers need to dig a little deeper to find the target rate that is right for their application.