HealthPrize, the digital health pioneer in the use of behavioral science, education, and gamification to inspire health behavior change, today published new data analyzing patient engagement levels of its platform. The analysis shows that members who are 65 years or older have the highest engagement levels and spend the longest increments of time across all HealthPrize programs, with peak engagement levels occurring within the 70- to 80-year-old age range.

Medicare Advantage plans for older patient populations now have a proven solution that leads to higher engagement, which will help members develop better health habits, improve health literacy, increase medication adherence, and reduce overall cost of care.

“Health plans are seeking ways to more efficiently support their older members without depending upon costly human interventions,” said John Ragland, chief strategy officer and co-founder, HealthPrize. “The data from our new report show that HealthPrize is effective in driving daily engagement with older patients seeking connection through a digital health experience and motivates them to better self-manage their chronic conditions.”

HealthPrize programs engage people with chronic conditions every day through personalized educational content, health activities, and behavioral triggers that inspire them to develop the habits and health literacy needed to self-manage their care more effectively.

“Our engagement engineers regularly assess how our digital health intervention can help to close the gaps in care that occur all too often with an aging population,” said Ragland. “Our model focuses on engaging features and content that allow our older patient population to better understand and control their health journeys, leading to a more positive patient experience and improved health outcomes.”