Every Pharma Marketer Should Read these Ten Articles about Medication Adherence

We may be biased, but we think every pharmaceutical marketer should understand the scope and causes of, and interventions for medication adherence. But with more than 100,000 articles published about adherence over the past 20 years, which ones should you read first? HealthPrize Chief Medical Officer and Co-founder, Katrina Firlik, MD, suggests these ten articles about medication adherence.

HealthPrize Appoints Michael Griffith as Executive Chairman

The pharmaceutical services leader will help guide the company’s growth and expansion in the life sciences industry

HealthPrize’s Hands-on Approach to Launching Successful Digital Adherence Programs

Learn how HealthPrize’s client services team partners with brand marketers to launch digital adherence programs that deliver measurable results.

HealthPrize Receives a Cool Vendor in Life Sciences Recognition from Gartner

HealthPrize recognized for its innovation in patient engagement and motivation.

Is It Time for an mHealth App Upgrade?

Getting patients to engage with your mHealth app is hard, especially when you’re competing against 165,000 other health-related apps on the marketplace.

HealthPrize Technologies Announces New Chief Technology Officer

HealthPrize Technologies, the leading customer motivation management platform for the pharmaceutical industry, has announced the hiring of Eric Simmerman as its first Chief Technology Officer.

Pharmaceutical Companies Lose $637 Billion in Revenue Annually Due to Medication Nonadherence

HealthPrize Technologies today announced the publication of an update to a research paper co-authored with Capgemini estimating annual pharmaceutical revenue losses of $637 billion due to nonadherence to medications for the treatment of chronic conditions.