Based on gamification, behavioral economics, and consumer marketing concepts, HealthPrize’s proven approach results in superior levels of engagement and substantial lifts in adherence across all therapeutic areas, demographics, and drug delivery methods.
Distribute content to influence patients verified on your brand; reward patients for consuming content that impacts behavior
Short, insightful tips educate, entertain, reinforce healthy habits, and reward patients for engagement. Deliver content daily, weekly, or based on a trigger event.
Interactive quizzes with condition-specific, brand-related, and general trivia questions enable patients to learn and engage, while supporting strategies to improve healthy habits.
Prompt patients with questions about general health, their disease, diet, and exercise. Use surveys to obtain valuable market insights into patients on your brand.
Communicate with patients through multiple channels to ensure optimal engagement and healthy actions
Notify patients with consistency. Patients are able to specify when and by what method to receive prompts to take their medications and refill prescriptions.
Messages can be sent according to time, triggered by an action, based on a predefined segment, or according to a specific behavior. Personalize messages to improve relevancy and increase engagement.
Selectively deploy short text or SMS messages to trigger desired actions. Encourage patients to take and refill medications, or engage with high-value content based on configurable or automated rules.
Branded to You
Customize the platform and user experience to match your brand and its requirements
The design of your program is fully customizable. The HealthPrize platform gives you and your agency the ability to customize and define all key aspects of your users’ interface and experience.
Select which rewards to offer, the frequency at which points are offered, and the values of the deliverables. Customize rewards to include gift cards, health-related products, or charity donations.
Develop single- or multi-brand or disease programs, or programs across the enterprise, to be run on a single platform. Manage your programs in a scalable, secure, and flexible environment.
The Gamification Playbook for Pharmaceutical Marketers
Download The Gamification Playbook to learn about:
The origins of gamification
Why gamification works so well to engage people
The 10 core game mechanics that every game designer knows
The roles of desire and dopamine in digital engagement
Gamification success stories