The Gamification Playbook for Pharmaceutical Marketers

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Meaningful Behavior Change is Easier with a Dose of Fun

Your branded HealthPrize program energizes patients to live healthier, more adherent lives with the help of digital health gamification. While they’re earning badges, you earn peace of mind about your patients self-managing their treatment.

Dig into the social and scientific reasons gamification should be part of your toolset with our Gamification Playbook for Healthcare Marketers.

When you log in to your LinkedIn account after being notified that someone has looked at your profile, or when you check your Facebook feed multiple times a day to see what new updates your friends have posted, or when you instantly rate an Uber driver, your behavior has been affected by gamification.Today, gamification, the practice of incorporating game-like elements into non-game settings, can be found everywhere consumers are, whether in a brick-and-mortar storefront or on a brand’s social media profile.

And it’s not just for consumer goods and apps. Gamification can be used to attract and retain customers in any industry, including the pharmaceutical industry.

Download The Gamification Playbook to learn about:

The origins of gamification
Why gamification works so well to engage people
The 10 core game mechanics that every game designer knows
The roles of desire and dopamine in digital engagement
Gamification success stories