HealthPrize’s approach to medication nonadherence is unique: we help patients start and stay on their prescribed medications by addressing the underlying human psychology that keeps them from adhering.
While cost and forgetfulness are symptoms of nonadherence, most instances of nonadherence are intentional—patients make a decision not to take their medicine based on their knowledge, experience and beliefs.
Programs developed on the HealthPrize platform address these decisions by providing a new value for patients to place on their medications, something especially relevant for chronic medications where positive effects of the medication may not be seen for months or even years.
We support habit change by rewarding patients for engaging in healthy activities. Patients are rewarded for verifying prescriptions, reporting compliance and engaging with positive educational experiences like quizzes, surveys and videos. Patients return consistently to our platform; this engagement converts into increased fill rates and improved adherence.
Measurable Results that Improve Adherence
Members of programs developed on the HealthPrize platform:
- Improve adherence by an average of 52% (all platform users)
- Reduce their gap days by 99% (for a cholesterol-lowering brand)
- Stay active in the platform for nearly 11 months (for a COPD inhaler brand)