Find out how pharmaceutical brands engage and motivate patients with HealthPrize
Education and Adherence in Diabetes
Adding HealthPrize to an existing CRM program allowed a leading injectable diabetes medication franchise to educate patients and dramatically improve adherence. Thanks to HealthPrize’s proven approach of using concepts behind gamification and behavioral economics, adherence increased by 2.9 fills over eight months compared to the baseline control group.
Sustained Engagement in Hypertension
A multi-brand hypertension pharmaceutical franchise partnered with HealthPrize to create a customized web and mobile platform to deliver a standalone program for clients’ multiple anti-hypertension medications. The mean fill rate for HealthPrize members was more than double the brand’s historic baseline.
High Engagement Rates in Asthma and COPD
A leading patient education website invited website users with self-reported asthma or COPD to join this program. Their goal was to test the ability of the platform’s game-like environment to engage its members above baseline. After a six-month pilot, 92% of the participants said they would continue on the platform, and 95% would recommend it to a friend or family member.
Motivation for Young People with Acne
By customizing the designs and messaging of the HealthPrize platform and focusing on delivering an outstanding mobile experience, a leading prescription acne brand successfully engaged their younger demographic target. Joining forces with HealthPrize not only delivered high levels of patient engagement and valuable market research, it increased the mean fill rate by 39%.