Norwalk, Conn. – October 30, 2017 – ZS Associates Principal Hensley Evans is joining the board of directors at HealthPrize Technologies, the adherence and patient engagement technology provider announced today.
“Hensley’s knowledge and expansive experience in shaping how pharmaceutical brands engage and market to patients is unparalleled” said Tom Kottler, Co-founder and CEO of HealthPrize. “Her insights and counsel will be of immense value to HealthPrize as we accelerate growth in 2018.”
Evans, a trailblazer in digital marketing in the pharmaceutical industry, has led strategy for numerous high-profile digital programs for clients such as Johnson & Johnson, Abbvie, Pfizer, Eli Lilly and Novartis, as well as consumer products such as Diet Coke, Prilosec OTC and Claritin. She has held executive and senior management roles at Saatchi & Saatchi, imc2 Health and Wellness, Harte-Hanks Interactive, Andersen Consulting and PriceWaterhouseCoopers.
“I’ve seen HealthPrize evolve over the past seven years from an innovative startup into one of pharma’s most effective models for engaging patients,” said Evans. “I look forward to sharing my expertise with the company as it continues its evolution into the industry standard for digital patient engagement.”
Life science companies worldwide use HealthPrize’s technology to develop digital patient experiences that improve adherence, increase health literacy, and provide brand differentiation. The company’s gamification- and behavioral economics-based platform powers and advances patient engagement for branded and generic medications across all therapeutic areas, demographics and drug delivery methods.
About HealthPrize Technologies
HealthPrize Technologies enables life science companies to engage and motivate their customers using gamification, education, behavioral economics and incentives. The company’s proven approach results in measurable outcomes across all therapeutic areas, demographics and geographies to deliver the greatest prize of all – better health. Learn more at HealthPrize.com or follow @HealthPrize on Twitter.
Director of Marketing & Communications