Posts
HealthPrize Introduces Max, a Medication Adherence Experience Targeting the Most Common Chronic Conditions
Built using HealthPrize’s technology platform and based on peer-reviewed science and consumer marketing best practices, Max brings to pharma the three key ingredients for adherence success: the patient, the platform and the results.
Discover Untapped Pharmaceutical Adherence Revenue Opportunities
Adherence revenue opportunities and growth potential analysis for 21 large pharmaceutical companies from improved medication adherence and the “pharmaceutical triple aim”.
When an 80% Target Adherence Rate Just Isn’t Adherent Enough
While many of us still rely on 80% adherence as a standard, target adherence rates are not always one-size-fits-all. Marketers need to dig a little deeper to find the target rate that is right for their application.
How to Use Gamification to Improve Patient Engagement and Adherence
Gamification can make the process of adherence more fun and enjoyable because even in the landscape of multiple things competing for people’s attention, we can use gamification to make taking your medicine more pleasurable.