Six Essential KPIs for Your Patient Adherence Program
Patient adherence programs are still a relatively new marketing category, so the rules by which we measure success aren’t yet fully defined. While tracking key performance indicators (KPIs) is important in any program, focusing on specific KPIs for adherence programs can help pharma not only impact patient outcomes, but also build better return-on-investment models and adherence-targeted revenue strategies.
Because we know that better adherence leads to better outcomes, adherence is an ideal proxy when it comes to measuring outcomes. More importantly, adherence is a KPI we can both impact and measure.
HealthPrize has identified several KPIs that will provide a better understanding of where your program stands on the path to success. Since each program will be unique depending on the brand, the drug, and where the drug is in its lifecycle, these selected KPIs offer general guidelines for determining a program’s success.
The most important measurement of an adherence program is how many additional fills per patient per year you’re able to add – that’s the impact of your program. At HealthPrize, we measure additional fills over baseline by comparing an individual against his or her fill data from the previous year. One way we get that information is through backend integration with a drug’s co-pay card provider. This enables us to trigger specific communications to the act of refilling a script and to provide our pharma clients with verified adherence lift data.
Since determining the days with no therapy on hand between fills helps us measure adherence rates, it’s imperative to track changes in these gap days before and after patients have enrolled in your adherence program. A reduction in gap days is a solid early metric that lets you know how well your program is working: the smaller the gap, the more frequent and timely the refill.
Many adherence programs struggle in the beginning to get patients involved, so it’s important to measure enrollment success once a program is off the ground. How many patients have joined? How quickly have they done so? And which enrollment channels perform best for recruitment? At HealthPrize, we use several established enrollments channels to ensure our adherence programs meet and exceed enrollment targets.
“A successful adherence program is about more than just engagement. It’s about getting patients to engage with the types of content that support your business goals, and to do so frequently. That’s what makes HealthPrize so differentiated. Our platform gives patients a reason to consistently and frequently engage with categories of content that we know drive positive results.”
Director of Insight & Analytics
Like any other cloud-based program, it’s crucial to measure enrolled members’ levels of engagement. Metrics such as page views, bounce rates, logins per week and time on site per session should all be measured. Tracking the growth of the program and the number of weekly or monthly active users can also be helpful.
Because better education can improve a patient’s value perception of your medication, you should also measure the level at which patients engage with your program’s educational content. Which content types consistently engage patients? Knowing what works best and what doesn’t will help you use data to improve your program’s performance.
How long do patients stick with a program? What are the engagement trends over time? What is the patient drop-off rate? Ideally, your program will have education and rewards components that keep patients interested and encourage long-term adherence and engagement.
A common goal of patient adherence programs is to educate patients about their condition so they can make good choices regarding their medical care. Incorporate quizzes so that you can use the results to understand what patients have learned through a program.