Entries by Vishal Khanna

Every Pharma Marketer Should Read these Ten Articles about Medication Adherence

We may be biased, but we think every pharmaceutical marketer should understand the scope and causes of, and interventions for medication adherence. But with more than 100,000 articles published about adherence over the past 20 years, which ones should you read first? HealthPrize Chief Medical Officer and Co-founder, Katrina Firlik, MD, suggests these ten articles about medication adherence.

Adherence: Addressing Pharma’s Last-Mile Problem

Pharma’s continued dependence on tactics such as raising drug prices to hit profit targets just aren’t sustainable long-term. Further, price increases – responsible for 100 percent of pharma’s 2016 earnings per share (EPS) growth – do not improve patient outcomes or save lives.