Archive for month: February, 2019

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Discover Untapped Pharmaceutical Adherence Revenue Opportunities

Adherence revenue opportunities and growth potential analysis for 21 large pharmaceutical companies from improved medication adherence and the “pharmaceutical triple aim”.

When an 80% Target Adherence Rate Just Isn’t Adherent Enough

While many of us still rely on 80% adherence as a standard, target adherence rates are not always one-size-fits-all. Marketers need to dig a little deeper to find the target rate that is right for their application.

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