33 Useful Behavioral Economics Concepts Applicable Health Behavior Change

EBOOK

33 Useful Behavioral Economics Constructs Applicable to Health Behavior Change

People are notoriously irrational in the way they make decisions, even when they have the information and tools readily available. Read this eBook to better understand the errors and biases that shape the way people make decisions about their health.

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Download this glossary of the key behavioral economics constructs that impact health behavior change.

Lessons from behavioral economics can be used to understand the systematic errors and biases that guide decision making, and to develop interventions that can consistently change behavior across populations.

Constructs like loss aversion, hyperbolic discounting and nudges can be powerful tools to inspire positive, lasting health behavior change in people who need it the most, those facing lifelong chronic diseases like diabetes, COPD or heart disease.

Download this eBook of 33 useful behavioral economics constructs applicable to health behavior change.

33 Useful Behavioral Economics Concepts Applicable Health Behavior Change