WHITE PAPER
The Adherence Marketing Manifesto
How to blend consumer marketing with health education and behavior change strategies to dramatically improve adherence
It’s time to start thinking like a behavioralist and acting like an evangelist.
Read The Adherence Marketing Manifesto to find out how to harness consumer marketing tactics to address the leading behavioral causes of medication nonadherence.
Chapters
- Adherence Marketing: A Working Definition
- Overcoming ‘Present Bias’
- Best Practices for Adherence Marketing
- What Gets Measured Gets Managed – Identify Key KPIs
- Adherence Marketing in Action
Engagement first. Outcomes that last.